An Post tops the Ireland RepTrak® 2022 study of 100 organisations
6 May 2022
An Post has been named as Ireland’s most reputable organisation in the Ireland RepTrak® 2022 study, the largest and longest running study of reputation in Ireland. The results were announced this morning.
The thirteenth annual Ireland RepTrak® 2022 study is based on the perceptions of over 6,500 members of the public. It measures the level of trust, respect, admiration and esteem the public has for 100 organisations in Ireland, alongside 100 other Reputation, Brand, Purpose and ESG indicators. The study was completed between the 3rd January and 14th March 2022, capturing public sentiment in the midst of an ever-changing world with the war in Ukraine, a cost-of-living crisis, an energy shortage and the fallout from a global pandemic.
The study found stakeholder expectations are rapidly increasing, and stakeholders are becoming more vocal in their expectations and their demands. Society in Ireland expects organisations to play their part in the community, economy, environment, dealing with the big issues that we face today, in Ireland and globally. The study found that it is less acceptable to the public for organisations not to consider the needs of their stakeholders when running their businesses.
Debbie Byrne, Managing Director Retail, An Post said, “We’re so proud to be Ireland’s most reputable organisation. We have been on a transformation journey to become a sustainable, profitable business, successfully delivering in a new world of eCommerce and financial services for all our stakeholders. Having a positive impact on society has been an important part of this journey. As one of the largest employers in Ireland, we have pushed for greater transparency on equality in the workplace through the publication of our annual gender pay report and supported those in need by providing a fixed address to those without a fixed home through our Address Point initiative.”
Niamh Boyle, Managing Director, The Reputations Agency said “Having a Positive influence on society is deemed to be the most important attribute amongst the 23 attributes that build a reputation across the 100 organisations studied this year. This can mean advancing agendas to move society in a more positive direction, whether that is investing in the economy, encouraging greater diversity and inclusion, advocating for the vulnerable in society, having a strong sense of purpose, or being committed to making our society a better place by leaving a positive impact.
Our study demonstrates that those organisations who can show that at their core they exist for the betterment of society, will win in the reputation stakes. This is evident with this year’s winner, An Post.”
An Post took the top spot overall as the most reputable organisation in Ireland with an Excellent Reputation Pulse score of 83.5.
An Post’s core purpose is to act for the common good, improving the lives of people in Ireland, now and for generations to come.
In the RepTrak® 2022 study An Post heads a list of Ireland’s top ten including (1) An Post, (2) Irish League of Credit Unions, (3) Lidl, (4) Boots Ireland, (5) Fáilte Ireland, (6) Aldi, (7) Bord Bia, (8) Samsung, (9) Toyota, (10) Blackrock Clinic.
In Ireland, the three issues – Citizenship (15.9%), Conduct (18.9%) and Workplace (12.5%)- now account for over 47% of an organisation’s reputation.