Sales of Prize Bonds at €350m as fund totals €4.46bn
25 June 2025
Key highlights of the 2024 Annual Report include:
- Strong gross sales of Prize Bonds of €350.9 million
- Value of the Prize Bonds fund at end of 2024 was €4.46 billion
- 475,102 prizes awarded, a 53.4% increase in the financial year.
- The monetary value of prizes was €45.6 million, an increase of 89% in the financial year.
The Prize Bond Company DAC has reported gross sales of Prize Bonds totalling €350.9 million in 2024, reinforcing the product’s longstanding appeal as a unique and secure savings choice among retail customers, who each week have the chance to win a significant number of prizes while retaining the value of their holdings.
During 2024, the value of Prize Bond repayments was €538.2 million. The total sum invested in Prize Bonds was €4.46 billion at end 2024. There were 475,102 prizes awarded in 2024, with a total value of €45.6 million. Currently, over 8,500 prizes are awarded weekly with a weekly jackpot prize valued at €50,000 and in addition a jackpot prize of €500,000 in the last weekly draw each month.
As a result of a number of new initiatives including the launch of State Savings Online to make purchases easier for customers, 25% of all Prize Bond sales in 2024 were generated online compared with 21% in 2023. The Post Office remains the primary point of sale, with over 45% of Prize Bonds purchased via the network in 2024.
Debbie Byrne, Chairperson of the Prize Bond Company said “I am pleased to report this strong performance for 2024. This reflects continued customer confidence in Prize Bonds as a unique retail savings product. The value of the Prize Bond fund at the end of last year was €4.46 billion with gross sales of €350.9 million. The number of prizes issued increased by 53% in 2024 along with an increase of 89% to the value of these prizes. The opportunity to win prizes remains a defining feature of the Prize Bonds product and part of its enduring popularity. We make a real effort to have customers engage with us in a way that is convenient to them, 25% of our customers now are online and 45% through post offices.’’
At the end of 2024, unclaimed prizes, i.e. prizes not claimed after six months and which have accumulated since Prize Bonds was established in 1957, were €3.4 million. This represents a small portion of the value of prizes awarded since the launch of the scheme. Unclaimed prizes are held indefinitely until claimed by a bond holder and every prize winner is contacted at the address last registered with the Prize Bond Company. Details of all prizes are available on www.StateSavings.ie.
