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Programmatic Direct Mail

An Post Commerce is Ireland’s only provider of a Direct Mail Solution that is Programmatically Triggered. It uses your brand data collected by digitial marketing tools to target your customers directly at home.

It allows your brand get directly into customer’s homes and supports business growth by delivering a strong return on investment. 
 

What is Programmatic Direct Mail? 

Programmatic Direct Mail uses the integration of technology on your website to identify your customer’s online behaviour.

We add a simple tagging code to the website to allow us to track a customer’s behaviour; this feature enables you to track your customer’s online journey and when they fall out of the sales funnel, it triggers a retargeted personalised direct mail that is delivered to their address, within 48 hours leading to improved sales conversion.

Programmatic Direct Mail is our latest intelligent e-commerce product combining the best elements of programmatic advertising, and offline marketing, resulting in increased engagement and conversion with your customer. It allows Irish brands to communicate with their audience in a timely, relevant and highly-personalised, physical form, allowing you to get directly into customer’s homes.

Programmatic DM uses the integration of technology on your website to identify your customer’s online behaviour. This feature enables you to track your customer’s journey and trigger with a retargeted DM that is delivered to their address, leading to improved sales conversion.

This is a new bespoke channel for Irish brands to communicate with their audience in a timely, relevant and highly-personalised, physical form.

How can our programmatic campaign strategy help your brand?

Programmatic Direct Mail is a robust, innovative direct-to-consumer media channel that you control. It triggers purchase-ready consumers at a critical point in the customer purchase journey.

It combines the best elements of digital marketing and offline marketing, and helps build future-facing, holistic communication plans for businesses who want to improve business return and consumer engagement, resulting in increased engagement and conversion with a customer.  It uses your data to deliver a personalised, in-home connection and it drives e-commerce revenues.

How do I setup a Programmatic Direct Mail Campaign?  

It is a really simply software integration process, requiring no more than 3-4 hours of an IT departments time required. Pixels can either be put straight into google tag manager or directly onto site.

The Direct Mail piece will land with your customers, 48 hours after relevant behaviour is identified online.

Still have questions?

For more information on Programmatic Direct Mail contact us.

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