Let customers trial your product in their homes.
Product Sampling
Put your product in your customer’s hands, with Ireland’s biggest and most trusted delivery network.
The retail environment is transforming, making it more difficult to introduce products to customers.
Product sampling enables you to connect with your customers and introduce new or existing products.
Over 70% of consumers are likely to buy a product after trying it.
Increase customer engagement, brand recall and conversions.
Why use An Post product sampling?
Increase product awareness
Create an opportunity for customers to learn about the features and benefits of your product in a tangible way.
Helps customers to make purchase decisions
Encourage potential customers to try your product and gain confidence in its quality and value.
Positive brand association
When people receive a sample of a product, they feel valued and appreciated by the company, which can lead to increased loyalty.
How it works?
Create your own account
Contact us to get your account set up.
Get started
Book your mailing in via your account manager. Choose the weight and volume that fits your needs, ensuring the item is within our required dimensions and guidelines .
Complete order
Your Account Manager will inform you of the process for delivery to the Mail Centre and An Post will deliver your sample with the scheduled mail service, Mon–Fri within 3 days of receipt.
What is allowed?
Can be included
Collaterall designed Free / Complementary samples Perishable items with a minimum 2 weeks shelf-life Can't be included
Anything on the prohibited item list Items for which a fee is payable by the addressee, or items mailed on a sale or return basis Items which are required to be sent by law or as part of a contract Newsletters, mailing notices, election material, bills, invoices or financial statements
Dimensions and requirements
Minimum 100mm long x 70mm wide x 25mm deep. Maximum length, width & depth combined of 900mm with no dimension exceeding 600mm. Maximum weight is 1kg.
Finished product should have a flat base (Cylindrical/Spherical items excluded) items must include the following 3 elements: Delivery address (inclusion of eircode is optional) Irish return address in top left hand corner Ceadúnas licence in top right corner
Product sampling rates
Weight not over Volume per mailing Cost per mailing 100g > 200 €1.50 100g > 1,000 €1.45 250g > 200 €2.50 250g > 1,000 €2.45 500g > 200 €2.75 500g > 1,000 €2.70 1kg > 200 €3.00 1kg > 1,000 €2.95
Need help?
FAQ
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Do you have any questions?
For more information on your direct mail needs, get in touch and we will help find the best direct mail solution for you and your business.
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