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Direct Mail Marketing with An Post Commerce

This is Martin from Clean Bee, Martin turned €500 into €70k worth of regular business using Direct Mail. Find out what a targeted Direct Mail campaign could do for you.

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Why Choose Direct Mail?

54% of Irish adults find Direct Mail more memorable than emails

While digital advertising has been a dominant force for many years, Direct Mail’s power to persuade remains as strong as ever. This has been highlighted in a recent Behaviour & Attitudes survey commissioned by An Post Commerce in 2022. In particular, its findings will help SMEs make informed decisions regarding Direct Mail’s ability to grow their business. The pandemic created new routines and highlighted how technology can reduce the need for endless commuting. Consequently, home has become even more central to people’s lives and people are more engaged with what comes through their letterbox. 

What does the Data say?

  • 60% of Irish adults say that Direct Mail prompted them to make a purchase. 
  • 56% purchased a product
  • 54% purchased a takeaway or visited a restaurant
  • 38% made a hotel, hairdresser or beauty salon booking
  • 54% supported a small business

An Post Commerce Direct Mail Survey Results

Choose a Direct Mail Solution

Our mail advertising solutions will help you increase sales, grow your business and access new customers. Define a target audience, get your leaflets or brochures delivered with the mail, design your campaign online, get samples directly into your customers hands, combine offline/online marketing, grow your ecommerce revenue or use our unique network to reach more customers.

Publicity Post

Reach more potential customers by post, with your leaflets or brochures delivered straight to their door, by our trusted postal service, wherever in the country you choose.

Publicity Post
Publicity Post

AdMailer.ie

Use our partially addressed Direct Mail Media tool to create your own postcard or letter campaign and target your customers by address and demographic profile.

AdMailer.ie
AdMailer.ie

Reach+

Use your database to maximise your campaign's impact by getting your message directly into the hands of your target audience.

Reach+
Reach+

Programmatic

Programmatic DM enables you to track your customer’s journey and trigger with a retargeted DM that is delivered to their address, leading to improved sales conversion.

Programmatic Direct Mail
Programmatic Direct Mail

Sampling

Sampling is a new Direct Mail product offering from An Post Commerce, allowing to you get your product directly in to your customers’ hands and homes.

Sampling
Sampling

PostAim

PostAim is a cost-effective way of keeping in touch with your customers, launching new products or building your brand.

PostAim
PostAim
  AdMailer Publicity Post Programmatic Direct Mail Sampling Reach+
DM Solution Target exact locations & audiences with A5 Postcards or Letter mailings Promotional Mail such as  Leaflet/Flyer/Brochures Trigger customer eCommerce interaction through DM with A5 Postcards 
Addressed? Addressed to Householder        
Database Needed? Both options available        
Printing Included?          
Cost Per Unit (From) 96c 9c 89c €1.45 77c
Delivery Timeline
(Working Days)		 3 5-7  3 3 3
Minimum Volume 200 1 zone Advised based on website traffic 200 2000

Direct Mail Media success stories

Businesses tell us how our Direct Mail Media services delivered real results for them.

Find out more

Use data to help your business

Whether you're outsourcing your data needs or using your own data, you can access Ireland's most accurate database of addresses or find businesses in your area. See how we can help

An Post Commerce Data Services

Contact us

For more information on our Direct Mail Media products contact us.

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