Customer Success Stories
Find out how businesses, large and small have used Direct Mail to grow their business, access new customers, increase engagement and conversion levels and much more.
Brown Thomas Beauty
Direct mail type: Addressed mailing
Goal: To promote ‘All I want for Christmas’ digital campaign
Brown Thomas wanted to position itself as the ultimate destination for beauty in Ireland. It decided to mail its Brown Thomas Beauty magazine to 5,000 of its core customers. The magazine was a way of displaying exclusive brands and illustrating the vast selection of beauty product and gift ideas available in Brown Thomas during the Christmas period.
This was done alongside an ‘All I Want for Christmas’ digital competition with €2,500 worth of prizes, which was aimed at increasing the brand’s social media following and engaging with visitors to its website.
Campaign results
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38% in 10 days
Increase in purchase acquisition
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16,000 new fans
On Brown Thoma’s Facebook page
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30,000
Engagements
McGuirk Beggan
Direct mail type: Addressed mailing
Goal: Grow awareness in local community
Louise Beggan and Jillian McGuirk, directors of estate agent McGuirk Beggan, first heard of AdMailer.ie at an An Post GrowMyBusiness conference. They were one of the service’s first customers. They first tested AdMailer.ie to see how it drove new listings and customer enquiries, and now run AdMailer.ie campaigns regularly.
Campaign results
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38% in 10 days
Increase in purchase acquisition
-
16,000 new fans
On Brown Thoma’s Facebook page
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30,000
Engagements
Rom Massey & Sons
Direct mail type: Unaddressed, Publicity Post
Goal: Increase awareness about competitive pricing
Rom Massey & Sons used our Publicity Post service to get a direct message out to the public about its very competitive funeral pricing. The company wanted to make people think about the awkward question of death and the unavoidable costs it involves. A printed leaflet was a cost-effective way of reaching its target market, who tend to have more time to read direct marketing material. Rom Massey & Sons used an easy-to-read four-page leaflet, which contained information on prices, as well as a €200 funeral voucher.
Campaign results
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13 new bookings
Within 10 days
Success story videos
Find out how customers across Ireland are using Direct Mail from An Post Commerce.
Testimonials
AdMailer is an essential part of our marketing mix. It is an extremely easy to use targeting tool, that always results in great sales. I would highly recommend it to anyone.
Jason Flanagan, Sales Director, Abbey Seals
Do you have any questions?
For more information on your direct mail needs, get in touch and we will help find the best direct mail solution for you and your business.
