Direct Mail FAQs

Direct mail is any form of advertising that involves sending advertising or promotional materials through the post: for example, postcards, brochures, letters or catalogues sent directly to existing and potential customers in their home. Direct Mail can be unaddressed, partially addressed or fully addressed to the recipient.

For both brand building and promotional purposes, Direct Mail’s unique strength is that it allows businesses to deliver tangible materials people can interact with and keep.

From generating leads and increasing sales to building brand awareness and much more, Direct Mail offers your business unique ways to find new customers and reward existing ones.

An Post Commerce offers a one-stop-shop solution for producing direct mail campaigns that cut through the general marketing noise and delivers your message directly into your customers’ hands and homes.

We have a range of tools and services that let you build bespoke campaigns to meet your business’s unique targets and objectives. This goes as far as even printing and delivering complete campaigns. These can be targeted to anyone in Ireland whose location, age, status or life stage is right for your message.

An Post Commerce’s six key Direct Mail solutions are: Publicity Post, AdMailer, Reach Plus, Product Sampling, Programmatic Direct Mail and Charity Acquisition Direct Mail.

An Post Commerce will partner with you in identifying the right solution for your needs. We can also help build, print and deliver a Direct Mail campaign that matches your specific resources and objectives. More details about our solutions can be found in the answers below.

Select the option(s) that’s right for your challenge and audience.Select the option(s) that’s right for your challenge and audience.

We provide printing for AdMailer and Programmatic Direct Mail campaigns. As our other services are delivery only, you must provide the already-printed Direct Mail piece for us to deliver.

Pricing depends on which direct mail solution you choose. You should note that the postage prices exclude VAT and are subject to change without notice. Terms and conditions apply.

The return on investment from any Direct Mail campaign depends on several factors. These include including the accuracy and relevance of your mailing list, the attractiveness of your offer, the clarity and appeal of your mailing’s design, and the timing of your campaign. According to the DMA, a benchmark to aim for is around 9% response rate for direct mail campaigns

You can speak to one of An Post Commerce’s direct mail experts by emailing us on mail.media@anpost.ie