How businesses make Direct Mail Media work
Whether your business is large or small, local or national, you can use mail marketing in different ways to:
About Publicity Post
Target local customers
Get your message directly to potential customers the efficient and cost-effective way with Publicity PostAbout Publicity Post
Use AdMailer.ie to plan your own campaign and target customers by address and demographic profileAbout Admailer
About Mail Marketing
Run a joint digital and mail marketing campaign to maximise impact and drive your salesAbout Mail Marketing
Attitudes towards Direct Mail
Have a positive outlook towards Direct Mail.
Say addressed items via the post are the most liked advertising medium.
Look up further information after receiving a Direct Mail.
Say having a brochure to hand helps them choose what they would like to purchase online.
Say they prefer to have a physical copy of a brochure vs an online brochure.
Say that when they have a physical brochure to hand they often see additional items they would like to purchase.
Source: 2019 An Post Irish Consumer research.
Direct Mail Media works
Below are some concrete examples of how businesses have successfully used our mail marketing services.
The results far exceeded expectations, with 38% of the 5,000 customers mailed purchasing in the Brown Thomas Beauty Hall within the 10-day period.