Find out how businesses, large and small have used Direct Mail Media to grow their business, access new customers, increase engagement and conversion levels and much more…
How businesses make Direct Mail Media work
Whether your business is large or small, local or national, you can use mail marketing in different ways to:
Target local customers
Get your message directly to potential customers the efficient and cost-effective way with Publicity Post
About Publicity Post About Publicity PostGenerate enquiries
Use AdMailer.ie to plan your own campaign and target customers by address and demographic profile
About Admailer About AdmailerDrive sales
Run a joint digital and mail marketing campaign to maximise impact and drive your sales
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Attitudes towards Direct Mail
67%
Have a positive outlook towards Direct Mail.
56%
Say addressed items via the post are the most liked advertising medium.
44%
Look up further information after receiving a Direct Mail.
60%
Say having a brochure to hand helps them choose what they would like to purchase online.
57%
Say they prefer to have a physical copy of a brochure vs an online brochure.
55%
Say that when they have a physical brochure to hand they often see additional items they would like to purchase.
Source: 2019 An Post Irish Consumer research.
Direct Mail Media works
Below are some concrete examples of how businesses have successfully used our mail marketing services.
Brown Thomas wanted to position itself as the ultimate destination for beauty in Ireland. It decided to mail its Brown Thomas Beauty magazine to 5,000 of its core customers. The magazine was a way of displaying exclusive brands and illustrating the vast selection of beauty product and gift ideas available in Brown Thomas during the Christmas period.
This was done alongside an ‘All I Want for Christmas’ digital competition with €2,500 worth of prizes, which was aimed at increasing the brand’s social media following and engaging with visitors to its website.
The results far exceeded expectations, with 38% of the 5,000 customers mailed purchasing in the Brown Thomas Beauty Hall within the 10-day period. The digital competition saw the Brown Thomas Facebook community grow by over 16,000 fans, with more than 10,000 entries to the competition and almost 30,000 engagements.
Louise Beggan and Jillian McGuirk, directors of estate agent McGuirk Beggan, first heard of AdMailer.ie at an An Post GrowMyBusiness conference. They were one of the service’s first customers. They first tested AdMailer.ie to see how it drove new listings and customer enquiries, and now run AdMailer.ie campaigns regularly.
A template for McGuirk Beggan was created on Admailer.ie, so they do all of the work themselves and always see a response. The property company sends out two types of messages: ‘We are selling in your area we have disappointed cash buyers’ and ‘1% fees’ They say Admailer.ie makes the phones ring and the rest is up to them.
Rom Massey & Sons used our Publicity Post service to get a direct message out to the public about its very competitive funeral pricing.The company wanted to make people think about the awkward question of death and the unavoidable costs it involves. A printed leaflet was a cost-effective way of reaching its target market, who tend to have more time to read direct marketing material. Rom Massey & Sons used an easy-to-read four-page leaflet, which contained information on prices, as well as a €200 funeral voucher.
The company targeted 47 of Publicity Post’s delivery areas, mainly those located near its Dublin offices, tailoring the location map on the leaflet to show its nearest office in each delivery area. As a result of the leaflet drop, Rom Massey & Sons achieved 20-30 phone enquiries a day, with 15-20% making bookings or physically calling into the offices. Within 10 days of the campaign landing, 13 funerals were booked. Many people held onto the leaflets for use several years after they were distributed.
The results far exceeded expectations, with 38% of the 5,000 customers mailed purchasing in the Brown Thomas Beauty Hall within the 10-day period.
Brown Thomas