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How businesses make Direct Mail Media work

Whether your business is large or small, local or national, you can use mail marketing in different ways to:

Target local customers

Get your message directly to potential customers the efficient and cost-effective way with Publicity Post

About Publicity Post
About Publicity Post

Generate enquiries

Use AdMailer.ie to plan your own campaign and target customers by address and demographic profile

About Admailer
About Admailer

Drive sales

Run a joint digital and mail marketing campaign to maximise impact and drive your sales

About Mail Marketing
About Mail Marketing

Attitudes towards Direct Mail

67%

Have a positive outlook towards Direct Mail.

56%

Say addressed items via the post are the most liked advertising medium.

44%

Look up further information after receiving a Direct Mail.

60%

Say having a brochure to hand helps them choose what they would like to purchase online.

57%

Say they prefer to have a physical copy of a brochure vs an online brochure.

55%

Say that when they have a physical brochure to hand they often see additional items they would like to purchase.


Source: 2019 An Post Irish Consumer research.

Direct Mail Media works

Below are some concrete examples of how businesses have successfully used our mail marketing services.

 

The results far exceeded expectations, with 38% of the 5,000 customers mailed purchasing in the Brown Thomas Beauty Hall within the 10-day period.

Brown Thomas