Retail Marketing Executive
Temporary Maternity Cover Contract
To support the Retail Marketing Manager in relation to consumer/retail marketing campaigns, promoting the An Post suite of products with a particular emphasis on An Post Money.
Reporting to the Retail Marketing Manager, the primary goal is to develop alongside the marketing manager strategies that will help An Post recruit, retain and re-activate customers for An Post products. It requires strong digital and customer lifecycle management skills, extensive stakeholder management experience and the ability to manage a number of large complex projects simultaneously. This role provides an excellent opportunity to drive the An Post brand forward in the financial services sector, to further develop marketing and project management skills and to work with a talented group of communications professionals and have a bit of fun along the way!
Duties, Responsibilities and Accountabilities
This role will have responsibility for working with the marketing, product and brand teams in the development and implementation of marketing campaigns that will get consumers to consider An Post as a relevant brand for them and drive acquisition of An Post Money products and services.
The life-cycle management of the An Post Money customer base through pro-active engagement strategies and personalised messaging that is distinctive and compelling.
The deployment of a successful on-boarding strategy for new to An Post Money customers.
The development and implementation of dormant customer re-activation plans and achieve the reactivation of dormant customer goals.
The monitoring and control of marketing budgets to ensure budget is brought in within agreed allocated budgets/spends.
To lead and implement the NTMA marketing activity including brand management and managing day to day literature and web updates.
To contribute to the marketing plan and monitor its performance, initiating changes necessary to ensure volume and contribution targets are met.
To work with Corporate Affairs team to advise and facilitate the optimisation of the An Post PR activity.
The development of ATL & BTL marketing campaigns, events, brochures, advertising, website content, case studies, experiential, and targeted campaigns as the need arises.
To collaborate with a wide variety of internal and external partners such as sales, product teams, regulatory, web teams, Retail operations, Brand team and third parties to develop and provide marketing support and PR responsive to customer needs and market opportunities.
The guardianship of the An Post brand ensuring all use of the An Post brand in material generated is consistent and compliant with the rules of brand usage.
Knowledge, Experience and Skills
You will have a minimum of 5 years’ experience/background in marketing and a relevant third level Marketing qualification. Base management and a strong grasp of customer lifecycle management are highly desirable. A background in Fintech, digital or e-commerce would be a significant advantage. A proven track record in developing and implementing ATL and BTL campaigns, with a breadth of experience in the development of creative and media management across key media formats such as TV, Radio, Press, Digital, Outdoor, DM and Social Media is key. You are computer literate with a solid understanding of Microsoft Word, Excel and PowerPoint and experience of Web content management and a solid understanding of GDPR.
Excellent attention to detail, problem solving skills and communications skills are required. You will be highly organised, with a flexible approach, the ability to multi-task and meet deadlines in a lively marketing environment, yet be a great teammate and confident enough to work on own initiative when required. You will demonstrate commercial awareness and a proven track record to respond to market changes.
- Technical/Professional Knowledge
- Communication Skills
- Commercial Awareness
- Building & Maintaining Relationships
About the Benefits
In addition to a highly competitive remuneration package we offer access to the following:
- An Post Company Medical Scheme
- Paid Maternity Leave
- Paid Paternity Leave
- An Post Pension Scheme
- An Post Employee Assistance Programme
- Digital gym with daily scheduled workouts
- On-site gym, fitness classes and shower facilities
- Secure on-site bicycle parking & Cycle to Work Scheme
- Tax Saver Travel Pass
- City centre location
How to Apply?
We welcome all interested candidates to submit a detailed CV to firstname.lastname@example.org by 5.00pm on 14th December 2021.
An Post is an equal opportunity employer, celebrating diversity and championing inclusivity. If you require any reasonable accommodations to assist you in participating in the employee selection process, please simply let us know. We heartily encourage all interested parties to apply!
About An Post
An Post is one of Ireland’s leading organisations, offering financial and postal services as well being a trusted gateway to government services. We are transforming from the old world of traditional letters and cash to the new digital world of e-commerce parcels and financial services. We are committed to digital transformation enabling us to build customer-centred competitive services.
An Post’s core purpose — to act for the common good, improving the lives of people in Ireland, now and for generations to come — is aligned with the United Nations Sustainable Development Goals, putting sustainability at the centre of everything we do.
Read more about our strategy as well as our CSR, sustainability and equality initiatives here today!